{"id":9839,"date":"2025-10-17T09:33:34","date_gmt":"2025-10-17T13:33:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9839"},"modified":"2025-10-17T09:33:34","modified_gmt":"2025-10-17T13:33:34","slug":"irish-eyes-are-smiling-on-jdo-jameson-update","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9839","title":{"rendered":"Irish Eyes Are Smiling On JDO Jameson Update"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Jameson is the best-selling Irish whiskey globally, selling over\u00a0<a target=\"_blank\" href=\"https:\/\/thewhiskeywash.com\/whiskey-articles\/jameson-irish-whiskey-the-complete-guide-and-faqs\/\" rel=\"noreferrer noopener\">31 million<\/a>\u00a0bottles annually and over\u00a0<a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/andyvasoyan\/2025\/03\/07\/irish-whiskey-sees-opportunity-as-american-whiskey-faces-challenges\/\" rel=\"noreferrer noopener\">70%<\/a>\u00a0market share. With that kind of success and dominance in the whiskey world, it stands to reason that its visual identity and packaging are instantly recognizable.<\/p>\n<p>Nonetheless, Jameson recently decided to update its brand identity, tapping the talented folks at\u00a0<a target=\"_blank\" href=\"https:\/\/jdoglobal.com\/\" rel=\"noreferrer noopener\">JDO<\/a>\u00a0for the task. The agency not only improved Jameson\u2019s look with some added refinement while making it consistent across the brand\u2019s different whiskeys but also retained much of its heritage and equity.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/irish-eyes-are-smiling-on-jdo-jameson-update\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jameson is the best-selling Irish whiskey globally, selling over\u00a031 million\u00a0bottles annually and over\u00a070%\u00a0market share. With that kind of success and dominance in the whiskey world, it stands to reason that its visual identity and packaging are instantly recognizable. Nonetheless, Jameson recently decided to update its brand identity, tapping the talented folks at\u00a0JDO\u00a0for the task. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2669,2670,86],"class_list":["post-9839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-jameson","tag-jdo","tag-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9839"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9840"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}