{"id":9854,"date":"2025-10-19T23:00:00","date_gmt":"2025-10-20T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9854"},"modified":"2025-10-19T23:00:00","modified_gmt":"2025-10-20T03:00:00","slug":"shelf-life-084-brands-are-aisle-hopping-and-rethinking-category-boundaries","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9854","title":{"rendered":"Shelf Life 084: Brands are Aisle-Hopping And Rethinking Category Boundaries"},"content":{"rendered":"


\n
<\/p>\n

\n

Walk any grocery aisle today, and it\u2019s clear that brands aren\u2019t staying in their lane\u2014er, aisle.\u00a0<\/p>\n

Olive oil brands are making potato chips, and butter brands are collaborating on tinned fish. What might have once felt like novelty now reads as a more common strategy for brands to reach new consumers, expand relevance, and test new ideas without losing their core identity.<\/p>\n

We\u2019re entering an era of aisle-hopping, where CPG brands are rethinking what it means to grow by launching products outside their typical aisles. And yes, brands have been crossing category lines for decades. What\u2019s different now is how they\u2019re doing it by using collabs, limited drops, and social media to test what sticks before making a big move.<\/p>\n