{"id":9874,"date":"2025-10-21T07:52:00","date_gmt":"2025-10-21T11:52:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9874"},"modified":"2025-10-21T07:52:00","modified_gmt":"2025-10-21T11:52:00","slug":"capri-sun-halloween-promotion-turns-signature-pouches-into-tricks-treats","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9874","title":{"rendered":"Capri Sun Halloween Promotion Turns Signature Pouches Into Tricks &amp; Treats"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Getting into a pouch of deliciously sweet Capri Sun involves a satisfying poke with a sharpened straw. On the flip side, failing to pierce into that juicy pouch can be incredibly disappointing, especially when you\u2019re so close to that liquid goodness.<\/p>\n<p>This Halloween, Capri Sun is playing on the \u201cTrick or Treat\u201d custom with a pair of Capri Sun pouches. The \u201ctreat\u201d is a regular Fruit Punch Capri Sun, while the \u201ctrick\u201d looks identical, but is made from ripstop nylon and heat sealed on the inside, making it impervious to any and all straw pokes.<\/p>\n<p>Kraft Heinz, makers of Capri Sun, worked with creative agency\u00a0<a target=\"_blank\" href=\"https:\/\/mischiefusa.com\/\" rel=\"noreferrer noopener\">Mischief<\/a>\u00a0to conjure up the promotion, with support from The Kitchen (Kraft Heinz\u2019s in-house creative agency),\u00a0<a target=\"_blank\" href=\"https:\/\/www.zenogroup.com\/\" rel=\"noreferrer noopener\">Zeno Group<\/a>, and\u00a0<a target=\"_blank\" href=\"https:\/\/www.carat.com\/\" rel=\"noreferrer noopener\">Carat<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/capri-sun-halloween-promotion-turns-signature-pouches-into-tricks-treats\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting into a pouch of deliciously sweet Capri Sun involves a satisfying poke with a sharpened straw. On the flip side, failing to pierce into that juicy pouch can be incredibly disappointing, especially when you\u2019re so close to that liquid goodness. This Halloween, Capri Sun is playing on the \u201cTrick or Treat\u201d custom with a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9874"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9875"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}