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NORMA, a chain of discount grocery stores in Germany, France, the Czech Republic, and Austria, has recently taken an important step towards greater sustainability. Effective immediately, select convenience products from its private label will be packed in Koehler NexPlus\u00ae Advanced<\/a>, an innovative and recyclable paper product made by Koehler Paper<\/a>.\u00a0<\/p>\n This product is heat sealable, features an oxygen and oil barrier and is grease-resistant, ensuring that it can reliably protect the products inside it while remaining highly recyclable. In fact, the paper\u2019s recyclability has been verified in conformity with the Cepi standard, confirming its value as an environmentally friendly alternative to conventional plastic packaging. The products were manufactured by Frie\u00dfinger M\u00fchle.<\/p>\n \u201cHere at NORMA, we\u2019ve set concrete goals when it comes to packaging. First of all, we want to reduce unnecessary packaging material. To do that, we\u2019re taking a very close look at the packaging we\u2019re using for our private label and analyzing which packaging materials are needed and which aren\u2019t,\u201d says NORMA\u2019s Head of Central Advertising and Communications Katja Heck. \u201cSecondly, we want to check all our packaging to see whether we can replace it and use environmentally friendly materials instead. Our goal here is to make sure that we conserve resources along our entire value chain \u2013 all the way from production to sales. Fortunately, and together with our partner Frie\u00dfinger M\u00fchle, we\u2019ve found an innovative alternative in the form of Koehler Paper\u2019s flexible packaging paper.\u201d<\/p>\nA focus on closed-loop recycling when choosing packaging materials<\/h4>\n