{"id":9938,"date":"2025-10-23T09:12:48","date_gmt":"2025-10-23T13:12:48","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9938"},"modified":"2025-10-23T09:12:48","modified_gmt":"2025-10-23T13:12:48","slug":"mondelez-and-ds-smith-trial-cadbury-heroes-paper-tubs","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9938","title":{"rendered":"Mondel\u0113z and DS Smith trial Cadbury Heroes paper tubs"},"content":{"rendered":"


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Heroes will now include mini Cadbury Flakes and incorporate on-pack OPRL recycling guidance. Credit: Mondel\u0113z International.<\/figcaption><\/figure>\n<\/p><\/div>\n

Snacking company Mondel\u0113z International will introduce 300,000 paper tubs of its Cadbury Heroes range into Tesco outlets nationwide from October 2025 as part of a trial aimed at reducing virgin plastic use.<\/p>\n

The tubs, produced in partnership with packaging company DS Smith, represent a further step in Mondel\u0113z\u2019s test-and-learn approach that will help guide the company\u2019s long-term efforts to cut use of virgin plastic.<\/p>\n

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DS Smith UK and Ireland managing director Paul Clarke stated: \u201cThis project showcases our close collaboration with Mondel\u0113z International to deliver more innovative packaging in response to growing consumer demand for sustainable solutions that make a positive impact.<\/p>\n

\u201cIt demonstrates how we can design out waste without compromising on quality or design \u2014 from the rounded corners for enhanced shelf appeal, and high-quality print that supports standout branding.\u201d<\/p>\n

The Heroes tubs will include mini Cadbury Flakes for the first time, and incorporate on-pack recycling label guidance.<\/p>\n

Consumers will be invited to provide feedback via a QR code printed on the inside of the lid. Responses will be used to inform future assortment decisions and packaging development.<\/p>\n

The initiative follows a recent collaboration between Mondel\u0113z and Tesco that trialled 1.8 million Cadbury Crunchie multipacks featuring a sticker solution that reduced outer plastic by 60% compared with the standard multipack format.<\/p>\n

Mondel\u0113z International UK Sustainability lead Joanna Dias stated: \u201cWe are extremely proud to announce the new Cadbury Heroes paper tubs and are excited to hear consumer feedback on the new packaging.<\/p>\n

\u201cThe paper tubs demonstrate once more Mondel\u0113z\u2019s commitment to driving sustainable packaging solutions and this test-and-learn initiative in partnership with Tesco will help inform our long-term efforts to reduce virgin plastic.\u201d<\/p>\n

Mondel\u0113z positions the Heroes tubs within its global Pack Light and Right programme, which prioritises packaging reduction, recyclability, use of recycled content where suitable, and improvements to recycling infrastructure.<\/p>\n

In 2024, the company reported that 300 million Cadbury sharing bars in the UK and Ireland would be wrapped using advanced recycling technology, delivering the equivalent of 600 tonnes of post-consumer recycled plastic annually.<\/p>\n

It also introduced paper-based multipack bags across Cadbury biscuits in the UK, cutting about 145t of virgin plastic.<\/p>\n

Tesco has its own packaging commitments under a 4Rs framework that targets removal of plastic across its own-brand ranges and collaboration with suppliers to cut packaging.<\/p>\n

DS Smith work with customers aims to design out waste and has developed circular design metrics to assess packaging circularity.<\/p>\n

In early October 2025, DS Smith partnered with<\/a> Danish multinational brewing company Carlsberg to test its new Round Wrap packaging in Poland.\u00a0\u00a0<\/p>\n

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