{"id":9940,"date":"2025-10-23T00:00:00","date_gmt":"2025-10-23T04:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9940"},"modified":"2025-10-23T00:00:00","modified_gmt":"2025-10-23T04:00:00","slug":"improvements-in-beverage-multipacks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9940","title":{"rendered":"Improvements in Beverage Multipacks"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div wp_automatic_readability=\"102.27874832022\"><!--- Back to Top for long articles ----><br \/>\n<button onclick=\"topFunction()\" id=\"TopBtn\" title=\"Go to top\">Top<\/button><\/p>\n<p><!---- This is for embedded images that can be opened in a popup  windows -----><br \/>\n<!---- Begin imageModalBackground --->\n<link href=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/css\/Image-Modals.css\" rel=\"stylesheet\"\/>\n<div id=\"imageModalBackground\" onclick=\"backgroundClick(event);\">\n<p>\u2715<\/p>\n<p><\/p>\n<\/div>\n<p><!-- End imageModalBackground. -->\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/css\/PS-articles.css\"\/>\n<style><![CDATA[<![CDATA[<![CDATA[<![CDATA[\n\th3 {\n\t\tfont-family: Lato, Arial, sans-serif; font-weight: bold; font-size: 18px; color: #0072BC; margin: 40px 0 10px 0 !important;\n\t}\n\t\n\t.floatleft {\n\t\tdisplay: inline-block; vertical-align: bottom; padding-bottom: 10px; margin: 10px 10px 20px 0px; float: left; width: 400px;\n\t}\n\t\n\t.floatnone {\n\t\tdisplay: inline-block; vertical-align: bottom; padding-bottom: 10px; margin: 10px 10px 20px 0px; float: none; width: 100%;\n\t}\n\t\n\t.readMoreBtn {\n\t\twidth: 130px; padding: 5px; margin: 0px auto; text-align: center; color: #fff; font-weight: 900; font-family: Arial, Helvetica, sans-serif; border: none; background-color: #0072BC;\n\t}\n\t\n\ta:link,\n\ta:visited,\n\ta:hover,\n\ta:active {\n\t\tborder: none; text-decoration: none;\n\t}\n\t\n\t@media only screen and (max-width: 600px) {\n\t\t.floatleft {\n\t\t\tfloat: none; width: 100%; margin: 10px auto;\n\t\t}\n\t}\n\n]]]]]]]]><![CDATA[><![CDATA[><![CDATA[>]]]]]]><![CDATA[><![CDATA[>]]]]><![CDATA[>]]><\/style>\n<p>Beverage multipacks provide a lot of advantages for the consumer from both an economic and convenience perspective. By purchasing a multipack, consumers get more &#8220;bang for their buck&#8221; compared to purchasing a single unit of a selected beverage. On the convenience side, multipacks allow for the easy carry and transport of several units of a beverage thanks to innovative packaging practices that bundle each individual drink together.<\/p>\n<p>While multipacks make the lives of consumers easier, manufacturers behind the scenes are constantly trying to make these products better. These improvements can come in the form of sustainability, versatility and design.<\/p>\n<p>As an example of multipack innovation, <a href=\"#MMPackaging\">MM Packaging<\/a> recently partnered with Kingsland Drinks to provide the alcoholic beverage brand with fully enclosed cases for its multipack ranges of canned wines and ready-to-drink cocktails.<\/p>\n<p>Additionally, <a href=\"#DSSmith\">DS Smith<\/a> teamed up with Slovakia-based Martins Brewery to create a custom-made, sustainable six-pack handle packaging solution for holding the glass bottles of organic beer together.<\/p>\n<p>On the design side, <a href=\"#INX\">INX<\/a> recently showcased its multipack can designs at the Craft Brewers Conference and BrewExpo America. INX\u2019s vibrant color offerings and precise design execution allows beverage brands to stand out on the shelf.<\/p>\n<p>Learn more about these advancements in beverage multipacks below.<\/p>\n<hr\/>\n<p><!--- Article 1 ---><\/p>\n<h3>MM Packaging Provides Multi-Pack Solution for Kingsland Drinks\u2019 Canned Beverages<\/h3>\n<figure class=\"cap\" wp_automatic_readability=\"1.5\">\n  <img decoding=\"async\" src=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/ISSUES\/2025\/10-October\/Features\/02-PS1025-Beverage-Mulitpack-Vinca-MM-multipack.jpg\" alt=\"MM multipacks stacked on top of each other.\" class=\"modalImage\" onclick=\"showImageModal(this.src), showCaption('caption1');\"\/><figcaption wp_automatic_readability=\"3\">\n<p><span id=\"caption1\">The fully enclosed cases are suitable for both transport and on-shelf display. <em>Image courtesy of MM Packaging<\/em><\/span><\/p>\n<\/figcaption><\/figure>\n<p>Kingsland Drinks has turned to <a href=\"https:\/\/mm.group\/locations\/mm-packaging-uk\/\" rel=\"external noopener\" target=\"_blank\"><strong>MM Packaging<\/strong><\/a> to produce Fully Enclosed Cases for its multipack ranges of canned wines and ready-to-drink cocktails. The <a href=\"https:\/\/www.packagingstrategies.com\/topics\/3041-paperboard-corrugated-cartons\" rel=\"noopener noopener\" target=\"_blank\"><strong>cartonboard<\/strong><\/a> solution helps spearhead Kingsland Drinks\u2019 push into aluminum can formats and MM Packaging\u2019s drive into the beverage market.<\/p>\n<p>The shelf-ready packaging format handles eight or 12 cans, doubling up as a transit pack and an impactful on-shelf solution. A perforated zip-tear around the middle of the pack allows for ease of use when placing the cans on shelf, while the printed packaging allows for additional branding and a premium look.<\/p>\n<p><a href=\"https:\/\/www.kingsland-drinks.com\/\" rel=\"external noopener\" target=\"_blank\"><strong>Kingsland Drinks<\/strong><\/a> is an employee-owned drinks specialist offering end-to-end solutions across drinks sourcing, bottling, and product development. In addition to handling contract packing for brand owners, Kingsland Drinks also supplies all of the UK\u2019s major retailers with branded and own-label wines and has its own bespoke range of products that are exclusive to the on-trade and independent sector.<\/p>\n<p>\n<a href=\"https:\/\/www.packagingstrategies.com\/articles\/105937-mm-packaging-provides-multi-pack-solution-for-kingsland-drinks-canned-beverages\" rel=\"noopener noopener\" target=\"_blank\"><br \/>\n<button class=\"readMoreBtn\">READ MORE<\/button><br \/>\n<\/a><\/p>\n<p><!--- Article 2 ---><\/p>\n<h3>DS Smith Collaborates with Brewery to Create Sustainable Six-Pack Packaging<\/h3>\n<figure class=\"cap\" wp_automatic_readability=\"2\">\n  <img decoding=\"async\" src=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/ISSUES\/2025\/10-October\/Features\/03-PS1025-Beverage-Mulitpack-DS-Smith-Pivovar-Martins-multipack.jpg\" alt=\"6 pack of Martins beer with mathematical symbols in the background.\" class=\"modalImage\" onclick=\"showImageModal(this.src), showCaption('caption2');\"\/><figcaption wp_automatic_readability=\"4\">\n<p><span id=\"caption2\">The multipack solution features a variety of mathematical puzzles, adding to its &#8220;fun factor&#8221; for consumers. <em>Image courtesy of DS Smith<\/em><\/span><\/p>\n<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105385-international-paper-and-ds-smith-combine-to-offer-sustainable-packaging-solutions\" rel=\"noopener noopener\" target=\"_blank\"><strong>DS Smith<\/strong><\/a> is working in partnership with Slovakia-based Martins Brewery to create a custom-made, sustainable six-pack handle packaging solution for holding the glass bottles of organic beer together, while incorporating functionality and entertainment into the core <a href=\"https:\/\/www.packagingstrategies.com\/topics\/2678-sustainable-packaging\" rel=\"noopener noopener\" target=\"_blank\"><strong>sustainable packaging<\/strong><\/a> concept.<\/p>\n<p>The new six-pack handle packaging solution is designed to create a memorable experience and enhance the purchasing and &#8220;unboxing&#8221; experience of the brewery\u2019s customers. The unpacking process is designed to be simple, and the corrugated cardboard solution has a clever folding system for the creation of six individual beer compartments. As part of its fun factor, the brewery has placed a range of mathematical puzzles inside the packaging for customers to explore.<\/p>\n<p>\n<a href=\"https:\/\/www.packagingstrategies.com\/articles\/105454-ds-smith-collaborates-with-brewery-to-create-sustainable-six-pack-packaging\" rel=\"noopener noopener\" target=\"_blank\"><br \/>\n<button class=\"readMoreBtn\">READ MORE<\/button><br \/>\n<\/a><\/p>\n<p><!--- Article 3 ---><\/p>\n<h3>INX International Showcases Vibrant Solutions at Craft Brewers Conference<\/h3>\n<figure class=\"cap\" wp_automatic_readability=\"1.5\">\n  <img decoding=\"async\" src=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/2025\/04\/03\/INX-Designs.png\" alt=\"INX-designed can next to multipack of bottles.\" class=\"modalImage\" onclick=\"showImageModal(this.src), showCaption('caption3');\"\/><figcaption wp_automatic_readability=\"3\">\n<p><span id=\"caption3\">INX\u2019s color offerings allow beverage brands to stand out on retail shelves. <em>Image courtesy of INX International<\/em><\/span><\/p>\n<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.inxinternational.com\/\" rel=\"external noopener\" target=\"_blank\"><strong>INX International<\/strong><\/a> recently highlighted its latest innovations in packaging with inks designed to deliver exceptional visual impact and sustainability at the Craft Brewers Conference and BrewExpo America.<\/p>\n<h4>Creating Packaging That Captivates Consumers<\/h4>\n<p>&#8220;Craft beer drinkers often make purchasing decisions based on packaging design,&#8221; said Renee Schouten, Vice President of Marketing at INX. &#8220;Our inks help brewers create visually striking cans and labels that grab attention and drive brand loyalty. Vibrant colors, unique finishes, and cohesive branding across various formats are crucial to standing out on store shelves.&#8221;<\/p>\n<p>\n<a href=\"https:\/\/www.packagingstrategies.com\/articles\/105547-inx-international-to-showcase-vibrant-solutions-at-craft-brewers-conference\" rel=\"noopener noopener\" target=\"_blank\"><br \/>\n<button class=\"readMoreBtn\">READ MORE<\/button><br \/>\n<\/a><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/106052-improvements-in-beverage-multipacks\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top \u2715 Beverage multipacks provide a lot of advantages for the consumer from both an economic and convenience perspective. By purchasing a multipack, consumers get more &#8220;bang for their buck&#8221; compared to purchasing a single unit of a selected beverage. On the convenience side, multipacks allow for the easy carry and transport of several units [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2687,2686,148,2688,1339,54],"class_list":["post-9940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alcoholic-beverage-packaging","tag-alcoholic-beverages","tag-can-designs","tag-glass-bottles","tag-multipacks","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9940"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9941"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}