{"id":9967,"date":"2025-10-26T23:00:00","date_gmt":"2025-10-27T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9967"},"modified":"2025-10-26T23:00:00","modified_gmt":"2025-10-27T03:00:00","slug":"shelf-life-85-when-did-the-past-became-the-future-of-branding","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9967","title":{"rendered":"Shelf Life 85: When Did the Past Became the Future of Branding?"},"content":{"rendered":"<p> <br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-85-when-did-the-past-became-the-future-of-branding\/\" title=\"Shelf Life 85: When Did the Past Became the Future of Branding?\" rel=\"nofollow\"><\/a><\/p>\n<p>At its best, &#8220;modern heritage&#8221; can help a brand honor its past while staying attuned to the present. But, right now, we&#8217;re seeing it overused as shorthand, a strategic security blanket that signals taste without real thought<\/p>\n<p>The post <a href=\"https:\/\/thedieline.com\/shelf-life-85-when-did-the-past-became-the-future-of-branding\/\">Shelf Life 85: When Did the Past Became the Future of Branding?<\/a> appeared first on <a href=\"https:\/\/thedieline.com\">DIELINE<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-85-when-did-the-past-became-the-future-of-branding\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At its best, &#8220;modern heritage&#8221; can help a brand honor its past while staying attuned to the present. But, right now, we&#8217;re seeing it overused as shorthand, a strategic security blanket that signals taste without real thought The post Shelf Life 85: When Did the Past Became the Future of Branding? appeared first on DIELINE. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9967"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9968"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}