{"id":9993,"date":"2025-10-27T23:00:00","date_gmt":"2025-10-28T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=9993"},"modified":"2025-10-27T23:00:00","modified_gmt":"2025-10-28T03:00:00","slug":"counting-the-details-in-counters-clean-design-evolution","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=9993","title":{"rendered":"Counting the Details in Counter\u2019s Clean Design Evolution"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Following a two-decade collaboration with founder and CEO Gregg Renfrew, <a href=\"https:\/\/establishednyc.com\/\">Established<\/a> crafted the newest evolution of <a href=\"https:\/\/www.counter.com\/?srsltid=AfmBOoocEXE_nMnKVAp8RVUlTn2zZLqdlQSp-YYAzpBzp7eumA_KWnrL\">Counter<\/a>. It\u2019s a continuation of her clean beauty vision that blends care with a sense of clarity. The design speaks softly but confidently, communicating a sense of precision and trust that feels both clinical and desirable.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p>The packaging system is stripped of excess, built around deliberate restraint. Each product, from skincare to color cosmetics, features clean lines and careful spacing that allow the typography to breathe.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/counting-the-details-in-counters-clean-design-evolution\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a two-decade collaboration with founder and CEO Gregg Renfrew, Established crafted the newest evolution of Counter. It\u2019s a continuation of her clean beauty vision that blends care with a sense of clarity. The design speaks softly but confidently, communicating a sense of precision and trust that feels both clinical and desirable. The packaging system [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-9993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9993"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/9993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/9994"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}