brand redesign

Pentawards Turns Its Attention to Rebranding, Connected Packaging
Pentawards Turns Its Attention to Rebranding, Connected Packaging
Barbara RuckerFeb 13, 2025

Top ✕ The Pentawards have become the seminal event that honors each year’s packaging…

PODCAST | Award-Winning Brand Redesign: Smirnoff Ice
PODCAST | Award-Winning Brand Redesign: Smirnoff Ice
Barbara RuckerJan 17, 2025

Packaging Strategies recently sat down Shang Wu, Client Director, and Nei Valente, Creative Director, for…

CVS Updates Beauty Brand to Fit Modern Consumers
CVS Updates Beauty Brand to Fit Modern Consumers
Barbara RuckerDec 11, 2024

According to an article in Forbes earlier this year, the next big thing in…

White Bear Creates Heroic New Identity for Dairy Supplier Freshways
White Bear Creates Heroic New Identity for Dairy Supplier Freshways
Barbara RuckerNov 12, 2024

London-based creative agency White Bear has partnered with Freshways, the UK’s leading independent dairy…

Carlsberg Group Unveils Somersby’s Global Visual Identity Refresh
Carlsberg Group Unveils Somersby’s Global Visual Identity Refresh
Barbara RuckerNov 5, 2024

Creative change agency Born Ugly today unveiled its latest collaboration with Carlsberg group, delivering…

Wonderful® Pistachios Unveils Get Crackin’ Packaging Refresh
Wonderful® Pistachios Unveils Get Crackin’ Packaging Refresh
Barbara RuckerOct 29, 2024

Wonderful® Pistachios, America’s #1 Nut®, is rolling out updated packaging on its In-Shell and…

Jolly Rancher revitalizes packaging to capture brand's flavor experience
Jolly Rancher revitalizes packaging to capture brand's flavor experience
Barbara RuckerOct 24, 2024

Jolly Rancher, the hard candy brand owned by Hershey’s and known for its fruit…

Better Sour debuts brand refresh amid expansion to more retail outlets
Better Sour debuts brand refresh amid expansion to more retail outlets
Barbara RuckerOct 17, 2024

Globally-inspired sour gummy brand Better Sour is debuting new packaging designed by r.vH Design.…