redesign

King's Hawaiian Launches New Visual Identity Designed by Mrs&Mr
King's Hawaiian Launches New Visual Identity Designed by Mrs&Mr
Barbara RuckerJun 27, 2025

Over the past 75 years, King’s Hawaiian has grown into a household name and…

Tea Time: Lipton Unveils Redesign Steeped in the Brand’s Legacy
Tea Time: Lipton Unveils Redesign Steeped in the Brand’s Legacy
Barbara RuckerMay 29, 2025

This past International Tea Day—May 21st, to be precise—Lipton unveiled its new brand identity. …

Vitaminwater Receives a Refreshingly Bold Redesign Courtesy of forpeople
Vitaminwater Receives a Refreshingly Bold Redesign Courtesy of forpeople
Barbara RuckerMay 28, 2025

Introduced in 2000, vitaminwater’s branding and packaging have remained largely unchanged. But after a…

FESTIVE Chickpea Hearts™ Introduces New Flavors and New Packaging
FESTIVE Chickpea Hearts™ Introduces New Flavors and New Packaging
Barbara RuckerApr 2, 2025

FESTIVE Chickpea Hearts™ are turning up the volume on snack time with an exciting…

Pacific Seafood Modernizes Packaging in Brand Refresh
Pacific Seafood Modernizes Packaging in Brand Refresh
Barbara RuckerMar 24, 2025

Pacific Seafood, provider of the healthiest protein on the planet, has announced a bold…

Butter Wines Unveils Redesign Across Entire Portfolio
Butter Wines Unveils Redesign Across Entire Portfolio
Barbara RuckerMar 20, 2025

Butter Wines, the leader in the premium Chardonnay segment with Butter Chardonnay, the number…

Scott's Protein Balls Refreshes Brand Identity
Scott's Protein Balls Refreshes Brand Identity
Barbara RuckerMar 5, 2025

Scott’s Protein Balls is unveiling a bold new chapter with a refreshed brand identity,…

Archer Unveils New Brand Identity for Meat Snack Products
Archer Unveils New Brand Identity for Meat Snack Products
Barbara RuckerFeb 26, 2025

Archer, formerly known as Country Archer Provisions, has revealed a dynamic new brand identity…