- Winx rebrand by Boredom Kills Creative uses clean typography and color-coded packaging to simplify sexual health shopping and boost shelf clarity.
- The design blends clinical credibility with modern sex education, replacing euphemisms with clear, empowering language.
- Symptom-first messaging (e.g., UTI signs on pack) improves discoverability and helps shoppers quickly find the right solution.
Sexual health products rarely command the shelf with this much clarity and confidence.
With the Winx rebrand, Boredom Kills Creative transforms a highly regulated category into something refreshingly human. The typography is clean and assertive, pairing a contemporary sans serif wordmark with straightforward product naming. Color becomes a powerful organizing tool, with distinct hues assigned to each need state so shoppers can quickly identify UTI relief, pregnancy testing, or vaginal health support without confusion.
