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Are Shoppers Confused By Aldi’s Look-A-Like Packaging Design? Mondelez Says Yes

Are Shoppers Confused By Aldi’s Look-A-Like Packaging Design? Mondelez Says Yes

Mondelez calls out Aldi for its product dupes, but these alt-Oreos aren’t confusing anyone. And that’s the point. The post…

Barbara RuckerJun 3, 2025