Packaging News

Fussy Maps Real Behaviors For Better Product Design

Fussy Maps Real Behaviors For Better Product Design

Sustainable body care often asks consumers to compromise on experience in exchange for doing the right thing, but when brands…

Barbara RuckerApr 27, 2026
Have Brands Forgotten About the Joy of Sex?
Have Brands Forgotten About the Joy of Sex?
Barbara RuckerFeb 12, 2026

The sexual wellness category lacks branding that celebrates and reflects the joy and pleasure…

Awaken Your Senses With KitchenAid’s 2026 Color of the Year, Spearmint
Awaken Your Senses With KitchenAid’s 2026 Color of the Year, Spearmint
Barbara RuckerFeb 12, 2026

KitchenAid names Spearmint its 2026 Color of the Year and will feature the color…

Big Rock Brewery’s Redesign Finds the Humor Without Forcing It
Big Rock Brewery’s Redesign Finds the Humor Without Forcing It
Barbara RuckerFeb 12, 2026

Big Rock Brewery’s redesign by Helms Workshop replaces craft beer clutter with a clean,…

Smurfit Westrock profit falls 33.6% in Q4 2025
Smurfit Westrock profit falls 33.6% in Q4 2025
Barbara RuckerFeb 12, 2026

The company’s quarterly net sales were almost flat at $7.5bn. Credit: Piotr Swat /…

Zoniou Classic Turns Legal Limits Into Smart Fragrance Identity System
Zoniou Classic Turns Legal Limits Into Smart Fragrance Identity System
Barbara RuckerFeb 12, 2026

Zoniou Classic’s design by A.S. Strategy Branding & Communication builds a new fragrance identity…

Swisslog Healthcare introduces Motif Tabletop packager
Swisslog Healthcare introduces Motif Tabletop packager
Barbara RuckerFeb 12, 2026

The device includes controls intended to reduce operational errors. Credit: Swisslog Healthcare / Businesswire.…

Questar moves into larger headquarters andopens Atlanta distribution centre
Questar moves into larger headquarters andopens Atlanta distribution centre
Barbara RuckerFeb 12, 2026

The company’s product range includes corrugated boxes, poly woven bags and plastic pails. Credit:…