- The sexual wellness category lacks branding that celebrates and reflects the joy and pleasure of physical intimacy.
- Designers Carla Palette, Jessica Dimcevski of Blurr Bureau, and Jay Topham from Unfound Studio explain how brands in the sexual wellness category can be designed to communicate sex as something more than clinical and blanded.
According to a survey recently conducted by Talker Research and commissioned by sex toy brand Lelo, the average American couple has sex about 4 times a month, with each session lasting, on average, 18.6 minutes. It’s entirely possible that one of those monthly sexy times happens on February 14th, though Psychology Today advises against turning the holiday into an obligatory sex occasion.
Which makes plenty of sense; sex should be fun and enjoyable. Creating expectations when it comes to sex can create anxiety and tension, which certainly decreases overall enjoyment for everyone involved. Those expectations can also remove spontaneity, which can also be a turn-off for many.
