consumer trends

Kraft Heinz Rolls Out Pouch Packaging for Tomato Paste in Brazil

Kraft Heinz Rolls Out Pouch Packaging for Tomato Paste in Brazil

Kraft Heinz Brasil has announced a strategic move to consolidate its leading position in the Brazilian market for tomato-based products—the…

Barbara RuckerJun 9, 2026
‘Wearable’ Water Has Entered the Chat
‘Wearable’ Water Has Entered the Chat
Barbara RuckerMay 11, 2026

The bottled water industry is no stranger to silliness. Liquid Death has made bottled…

Why the Beverage Can Is Becoming a Strategic Brand Asset Within Global Beverage Trends
Why the Beverage Can Is Becoming a Strategic Brand Asset Within Global Beverage Trends
Barbara RuckerMar 30, 2026

The global beverage landscape is undergoing a dynamic period of transformation. Consumers’ behavioral shifts…

Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Barbara RuckerMar 5, 2026

Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed…

The Dieline’s Best of February 2026
The Dieline’s Best of February 2026
Barbara RuckerMar 1, 2026

In February, brands leaned into personality. They blended nostalgia, of course, with futurism, craft…

The Best Valentine’s Day Packaging of 2026: From Waffle House to LEGO Penguins in Love
The Best Valentine’s Day Packaging of 2026: From Waffle House to LEGO Penguins in Love
Barbara RuckerFeb 13, 2026

No matter how we express love for one another, Valentine’s Day is an occasion…

Have Brands Forgotten About the Joy of Sex?
Have Brands Forgotten About the Joy of Sex?
Barbara RuckerFeb 12, 2026

The sexual wellness category lacks branding that celebrates and reflects the joy and pleasure…

Coca-Cola Puts Minute Maid’s Frozen Juice on Ice (For Good)
Coca-Cola Puts Minute Maid’s Frozen Juice on Ice (For Good)
Barbara RuckerFeb 5, 2026

Discontinuation Alert: Coca-Cola officially announced it will stop selling Minute Maid frozen orange juice concentrate…

Butter Wines Introduces Butterlight Chardonnay in Cans
Butter Wines Introduces Butterlight Chardonnay in Cans
Barbara RuckerJan 18, 2026

Butter Wines by JaM Cellars, best known for its Butter Chardonnay—the number one best-selling…