package design

Grandmerci’s Palm Republic Refresh Visually Elevates the Premium Rum Brand
Grandmerci’s Palm Republic Refresh Visually Elevates the Premium Rum Brand
Barbara RuckerMar 9, 2026

Grandmerci redesigns the rum brand Palm Republic, aiming to elevate its visual identity to…

Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Barbara RuckerFeb 27, 2026

How & How designs the branding for Snooz, an ice cream with added sleep-enhancing…

Another Hendrick’s Gin? This One Comes in a White Bottle
Another Hendrick’s Gin? This One Comes in a White Bottle
Barbara RuckerFeb 24, 2026

Hendrick’s Gin announces a new addition to its permanent lineup, called “Another Hendrick’s Gin”…

Columbia Sportswear Invites You To Drink a Beer Made With Bear Poop
Columbia Sportswear Invites You To Drink a Beer Made With Bear Poop
Barbara RuckerFeb 19, 2026

Columbia Sportswear and Breakside Brewery launch “Nature Calls” beer as part of a viral…

Bone Appétit? You’ll Want These Sauces Packaged Inside a Chicken Drumstick-Shaped Bottle
Bone Appétit? You’ll Want These Sauces Packaged Inside a Chicken Drumstick-Shaped Bottle
Barbara RuckerFeb 16, 2026

This is the kind of packaging that makes you stop actually smile.  Chicken Drumstick…

Have Brands Forgotten About the Joy of Sex?
Have Brands Forgotten About the Joy of Sex?
Barbara RuckerFeb 12, 2026

The sexual wellness category lacks branding that celebrates and reflects the joy and pleasure…

Stout Collective Brings Tattoo Coolness To Mash Gang Refresh
Stout Collective Brings Tattoo Coolness To Mash Gang Refresh
Barbara RuckerFeb 10, 2026

Beer branding specialists Stout Collective recently refreshed the packaging system for UK-based non-alcoholic brewery…

Babybel to transition to paper packaging
Babybel to transition to paper packaging
Barbara RuckerNov 25, 2025

Since late 2020, Babybel has used a bio-based, home-compostable cellophane. The company announced it…