Would you buy an avocado for $305.90? How about a $175.90 banana? No? Well, perhaps I can interest you in an eggplant for $295.90?
While I might have led you to believe that this is yet another diatribe on inflation, it’s in fact skincare brand The Ordinary’s latest pop-up shop—The Markup Marché. Developed alongside Uncommon Creative Studio, the brand’s latest series of activations looks an awful lot like a fancy supermarket. The catch? The beauty industry’s price-hiking tactics are on full display. With a series of events in Toronto, London, São Paulo, Mexico City, and Melbourne, the brand has transformed produce and everyday household staples into wildly overpriced and unaffordable luxury items (you know, sort of like what Fish Wife did to sardines).
