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Shelf Life 108: Is Bottled Water Performative?
Shelf Life 108: Is Bottled Water Performative?
Barbara RuckerApr 19, 2026

Identity is not something we have, but something we do, enacted through the choices…

The Taste Trap: Why Focusing On Flavor Could Cost Your Brand
The Taste Trap: Why Focusing On Flavor Could Cost Your Brand
Barbara RuckerMar 27, 2026

With a Dieline account, you can save posts and revisit them on any device.…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream
Barbara RuckerFeb 27, 2026

How & How designs the branding for Snooz, an ice cream with added sleep-enhancing…

HEIDELBERG and Solenis Present New Process for Producing Barrier-Coated Paper Packaging
HEIDELBERG and Solenis Present New Process for Producing Barrier-Coated Paper Packaging
Barbara RuckerSep 15, 2025

With regard to a functioning circular economy, flexible paper packaging as a substitute for…

FPSA Announces Call for Speakers for Food Solutions Exchange & Conference 2025
FPSA Announces Call for Speakers for Food Solutions Exchange & Conference 2025
Barbara RuckerNov 14, 2024

The Food Production Solutions Association (FPSA) is excited to announce an open call for…

Sustainability in Packaging US 2025 Releases Agenda
Sustainability in Packaging US 2025 Releases Agenda
Barbara RuckerOct 31, 2024

The agenda has been announced for Sustainability in Packaging US 2025, the event that…

PODCAST | Quantitative Consumer Testing in the CPG Sector
PODCAST | Quantitative Consumer Testing in the CPG Sector
Barbara RuckerSep 19, 2024

Quantitative consumer testing can play a key role when it comes to successful packaging…