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Shelf Life 076: Breast Milk as a Marketing Stunt And Why Brands Are Tapping Into (What Shouldn’t Be) Taboo
Shelf Life 076: Breast Milk as a Marketing Stunt And Why Brands Are Tapping Into (What Shouldn’t Be) Taboo
Barbara RuckerAug 24, 2025

This past April, New York–based ice creamery OddFellows teamed up with women’s health company…

Aptar Beauty launches full-plastic trigger spray pump
Aptar Beauty launches full-plastic trigger spray pump
Barbara RuckerAug 25, 2025

Designed for compatibility and recyclability, the TSP offers a superior consumer experience through its…

Advance Labels boosts capacity with second Proflex 330 flexographic press  
Advance Labels boosts capacity with second Proflex 330 flexographic press  
Barbara RuckerAug 25, 2025

The Proflex range offers servo and line shaft models, fast-change cylinder systems, and multiple…

Milhóc Whisky Takes Inspiration From Scotland’s Golden Corn Fields
Milhóc Whisky Takes Inspiration From Scotland’s Golden Corn Fields
Barbara RuckerAug 25, 2025

Milhóc Whisky’s packaging, designed by My Creative, focuses on sharp geometry and architectural cues…

Re:Label Encourages Creatives to Rethink What They Bottle Up
Re:Label Encourages Creatives to Rethink What They Bottle Up
Barbara RuckerAug 25, 2025

Re:Label, designed by House of Adjaycent, leans into bold, almost doodle-like graphics that turn…

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Regulation and innovation in focus at Empack 2025
Regulation and innovation in focus at Empack 2025
Barbara RuckerFeb 17, 2025

Advances in smart packaging were also a key theme, with experts highlighting how connected…

Megan Thee Stallion’s New Tequila Brand Is Ready For Hot Girl Summer
Megan Thee Stallion’s New Tequila Brand Is Ready For Hot Girl Summer
Barbara RuckerFeb 17, 2025

We’re no strangers to celebrity spirits brands. This past year alone, we’ve shared Beyonce’s…

IPG Launches New Brand of Plastic Sheeting for Automotive Market
IPG Launches New Brand of Plastic Sheeting for Automotive Market
Barbara RuckerFeb 17, 2025

IPG, a global provider of packaging and protective solutions, announced the launch of its…