Re:Label Encourages Creatives to Rethink What They Bottle Up

Re:Label Encourages Creatives to Rethink What They Bottle Up



Re:Label, designed by House of Adjaycent, leans into bold, almost doodle-like graphics that turn each bottle into a small canvas.

The handwritten-style illustrations make the typography part of the art rather than just an identifier. Against the matte pump tops and earthy color palette, the packaging mixes utility with a modern touch that feels reminiscent of brands like Aesop.




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