I’m not sure anything has been repackaged as much or as often as milk.
The glass bottle, which is heavy, albeit beautiful, was the original solution, a container so associated with doorstep delivery and cold morning kitchens that its silhouette has become a shorthand for wholesomeness itself. Then came the wax carton in the 1930s, a triumph of industrial efficiency that traded romance for practicality and gave school cafeterias their defining aesthetic for the next sixty years. I, personally, can’t look at a squat little square carton and not smell wafts of pizza that taste like cardboard drenched in grease.
