branding

Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Barbara RuckerApr 2, 2026

PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the…

Adding Fake Eyes To Takeout Containers Might Stop Seagulls From Stealing Your Lunch
Adding Fake Eyes To Takeout Containers Might Stop Seagulls From Stealing Your Lunch
Barbara RuckerApr 2, 2026

Animals and humans tend to react with avoidance or vigilance when they perceive that…

Taxi Studio’s Warburtons Redesign is ‘Bready To Go’
Taxi Studio’s Warburtons Redesign is ‘Bready To Go’
Barbara RuckerApr 2, 2026

When everyday bread packaging is treated with the same confidence as tech branding, my…

Pack of the Month: You Shouldn’t Take Candy from Strangers Unless It’s a Brand Called Strangers
Pack of the Month: You Shouldn’t Take Candy from Strangers Unless It’s a Brand Called Strangers
Barbara RuckerApr 2, 2026

Auge Design’s Strangers Candies ushers in a rebellious pharmaceutical aesthetic to the world of…

The Dieline’s Best of March 2026
The Dieline’s Best of March 2026
Barbara RuckerApr 1, 2026

Daylight Saving Time arrived, as it always does, with a small but very noticeable…

Center Leads a Strategic Identity Refresh for Quip
Center Leads a Strategic Identity Refresh for Quip
Barbara RuckerApr 1, 2026

Quip unveils a new identity system ten years after its launch. Following Quip’s launch,…

The Best Packaging From Global Pet Expo 2026
The Best Packaging From Global Pet Expo 2026
Barbara RuckerMar 31, 2026

Global Pet Expo may be known for innovation in treats, toys, and nutrition, but it’s…

Shelf Life 105: The Rise of Founder-Designed Packaging
Shelf Life 105: The Rise of Founder-Designed Packaging
Barbara RuckerMar 29, 2026

Founder-designed packaging is emerging as a response to overly polished, interchangeable branding, trading perfection…