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Coca-Cola Revives ‘Hilltop’ Commercial and Releases Limited-Edition America250 Cans
Coca-Cola Revives ‘Hilltop’ Commercial and Releases Limited-Edition America250 Cans
Barbara RuckerApr 7, 2026

Coca-Cola partners with the America250 Commission for a 2026 nationwide campaign featuring a gospel-inspired…

Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Barbara RuckerApr 2, 2026

PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
Barbara RuckerMar 3, 2026

J.M. Smucker Co. recently unveiled a packaging change to its Smucker’s fruit spreads. The…

TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Barbara RuckerFeb 23, 2026

TRUFF Hot Sauce Redesign: TRUFF unveils its 2026 in-house packaging refresh, transitioning from a digitally-native…

‘Purse Candy’ Powerhouse: Fun, Dynamic Redesign from BUILT Puffs Up Performance
‘Purse Candy’ Powerhouse: Fun, Dynamic Redesign from BUILT Puffs Up Performance
Barbara RuckerFeb 12, 2026

As demand for protein snacks grows, it’s never been clearer: consumers are looking beyond…