- Coca-Cola partners with the America250 Commission for a 2026 nationwide campaign featuring a gospel-inspired “Hilltop” commercial remake titled “Drink in America,” produced by WPP Open X and Ogilvy.
- The brand is launching 52 limited-edition mini-cans representing all 50 U.S. states, plus D.C. and Puerto Rico, utilizing state-specific iconography to drive consumer collectibility and digital engagement.
When Coca-Cola unleashed the infamous McCann-Erickson Hilltop commercial in 1971, the United States was staring down protests over the Vietnam War, social upheaval, inflation, high unemployment, and a general distrust of the federal government. The song was not only a cultural moment and a hit, but it was an earnest call for unity (what can’t Don Draper do!).
