brand identity

Cactus Country’s Bad Hambres Refresh Is Burrito-ful, er, Beautiful
Cactus Country’s Bad Hambres Refresh Is Burrito-ful, er, Beautiful
Barbara RuckerMay 15, 2026

Frozen burrito brand Bad Hambres recently updated its brand identity after achieving social media…

Ink Shortage From Iran War Forces Japanese Snack Brand Calbee to Remove Color From Packaging
Ink Shortage From Iran War Forces Japanese Snack Brand Calbee to Remove Color From Packaging
Barbara RuckerMay 12, 2026

Leading Japanese snack manufacturer Calbee is transitioning its product packaging to a monochrome (black-and-white)…

‘Wearable’ Water Has Entered the Chat
‘Wearable’ Water Has Entered the Chat
Barbara RuckerMay 11, 2026

The bottled water industry is no stranger to silliness. Liquid Death has made bottled…

Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
Barbara RuckerMay 5, 2026

Mirinda unveils new visual identity, designed by PepsiCo’s Design and Innovation team. The new…

The Dieline’s Best of April 2026
The Dieline’s Best of April 2026
Barbara RuckerApr 30, 2026

April had it all. From brand refreshes on grocery store staples to small-batch packaging…

Antennae Studio Centers its Handcrafted Bespoke Identities In Archival Research
Antennae Studio Centers its Handcrafted Bespoke Identities In Archival Research
Barbara RuckerApr 30, 2026

Everything Antennae Studio touches looks like it’s been spun from the careful hands of…

Epik Eats Reclaims the Plant-Based Aisle with a Joyful Redesign
Epik Eats Reclaims the Plant-Based Aisle with a Joyful Redesign
Barbara RuckerApr 28, 2026

Blant-based brand Epik Eats is reframing the category with a loud and proud rebrand…

POWR Punches Well Above Its Weight and Goes Hard on Dirt
POWR Punches Well Above Its Weight and Goes Hard on Dirt
Barbara RuckerApr 27, 2026

POWR is a new brand of home care products from the merger of BRAUZZ…