- Spirits brand Dos Hombres recently expanded its range to include tequila and refreshed its brand identity and packaging.
- Co-founder Aaron Paul describes his role as the creative lead for Dos Hombres and his vision for the brand.
Bryan Cranston and Aaron Paul are perhaps best known for their performances in the gritty crime drama Breaking Bad. After the show ended its first run in 2013, the two remained close friends. A few years later, the duo launched a spirits brand, a mezcal called “Dos Hombres,” which means “Two Men” in Spanish.
Dos Hombres recently expanded its range to include tequila and took the opportunity to refresh its brand identity. The core elements of the Dos Hombres visual identity, such as the two donkeys facing each other, were retained, but the bottle labels, typography, and color palette were updated, with everything simplified yet engineered to feel warmer.
