Brand Refresh

‘The Bottle is the First Impression’: Aaron Paul’s Vision for Dos Hombres Tequila
‘The Bottle is the First Impression’: Aaron Paul’s Vision for Dos Hombres Tequila
Barbara RuckerJun 8, 2026

Spirits brand Dos Hombres recently expanded its range to include tequila and refreshed its…

Plezi Gets a Sporty Refresh For ‘Game Winning Hydration’
Plezi Gets a Sporty Refresh For ‘Game Winning Hydration’
Barbara RuckerMay 22, 2026

Better-for-kids brand Plezi shifts focus to sports hydration and healthier sodas with a brand…

Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn
Buddy-Buddy Introduces a Scent-Coded System To Element Brooklyn
Barbara RuckerMay 21, 2026

Buddy-Buddy rebuilds Element Brooklyn around a chiseled serif wordmark and scent-coded color system designed…

Design B&B Strips Naked Down To Its California Roots With Brand Refresh
Design B&B Strips Naked Down To Its California Roots With Brand Refresh
Barbara RuckerMay 20, 2026

Naked Smoothies recently underwent a brand identity refresh by Design B&B. The new look…

Herman-Scheer’s Stash Update Is Steeped In Flavor
Herman-Scheer’s Stash Update Is Steeped In Flavor
Barbara RuckerMay 15, 2026

Los Angeles-based agency Herman-Scheer refreshes the packaging and identity for the tea brand Stash.…

Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Sister Mary Modernizes Genesee While Celebrating The Brand’s Rochester Roots
Barbara RuckerMay 7, 2026

Design agency Sister Mary recently refreshed the visual identity and packaging for beer brand…

The Dieline’s Best of April 2026
The Dieline’s Best of April 2026
Barbara RuckerApr 30, 2026

April had it all. From brand refreshes on grocery store staples to small-batch packaging…

Day Job Updates Leisure For The Post-Web3 World
Day Job Updates Leisure For The Post-Web3 World
Barbara RuckerApr 28, 2026

Leisure, the world’s first Web3 RTD beverage project launched in 2022, moves beyond its…