Brand Refresh

Herman-Scheer’s Stash Update Is Steeped In Flavor

Herman-Scheer’s Stash Update Is Steeped In Flavor

Los Angeles-based agency Herman-Scheer refreshes the packaging and identity for the tea brand Stash. The new look emphasizes bold flavor,…

Barbara RuckerMay 15, 2026
Day Job Updates Leisure For The Post-Web3 World
Day Job Updates Leisure For The Post-Web3 World
Barbara RuckerApr 28, 2026

Leisure, the world’s first Web3 RTD beverage project launched in 2022, moves beyond its…

Schweppes Reclaims Its Brand With JKR Instead of Reinventing
Schweppes Reclaims Its Brand With JKR Instead of Reinventing
Barbara RuckerApr 19, 2026

When legacy brands stop apologizing for their age and start leaning into it, the…

Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
Barbara RuckerApr 17, 2026

The bigger the brand, the bigger the redesign—and it doesn’t get much bigger than…

Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Barbara RuckerApr 17, 2026

Purdey’s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that…

Twisted Hemp Proves That You Can’t Go Wrong With a Little Psychedelic Inspiration
Twisted Hemp Proves That You Can’t Go Wrong With a Little Psychedelic Inspiration
Barbara RuckerApr 17, 2026

Twisted Hemp’s redesign by Dinger Creative features a range of different hypnotic patterns drawn…

JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
JKR’s Refresh For Bar Keeper’s Friend Adds Some Much-Needed Shimmer and Shine
Barbara RuckerApr 9, 2026

Bar Keeper’s Friend partnered with design agency JKR to execute a thoughtful brand refresh…

JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
Barbara RuckerApr 9, 2026

Bar Keeper’s Friend partnered with design agency JKR to execute a thoughtful brand refresh…

Interact’s HUNDY! Update Is Fruity Fresh
Interact’s HUNDY! Update Is Fruity Fresh
Barbara RuckerApr 6, 2026

Shark Tank alum HUNDY! is shaking up the frozen novelty category with a vibrant…