Herman-Scheer’s Stash Update Is Steeped In Flavor

• Los Angeles-based agency Herman-Scheer refreshes the packaging and identity for the tea brand Stash.
• The new look emphasizes bold flavor, making functionality and natural elements secondary.

Since 1972, Stash has crafted and blended teas in Portland to impact drinkers’ moods, offering calming and comforting beverages long before “functional” became a selling point.

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