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Plastic Could Never: How the Sustainable Beauty Brand Aora is Redesigning the Makeup Industry
Plastic Could Never: How the Sustainable Beauty Brand Aora is Redesigning the Makeup Industry
Barbara RuckerApr 22, 2026

The beauty industry has an abysmal track record when it comes to the environment.…

Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Plastic Prices Are Over a Barrel: It’s Time Brands Rethink Their Packaging
Barbara RuckerApr 22, 2026

In the run-up to President Donald Trump taking office for his second term, it…

Don’t Call it Design Oatmeal: Kreatures Of Comfort’s Overnight Oats Goes All-In On Type
Don’t Call it Design Oatmeal: Kreatures Of Habit’s Overnight Oats Goes All-In On Type
Barbara RuckerApr 20, 2026

Kreatures of Habit’s Meal One overnight oats packaging design is text-heavy and brightly colored,…

Don’t Call it Design Oatmeal: Kreatures Of Comfort’s Overnight Oats Goes All-In On Type
Don’t Call it Design Oatmeal: Kreatures Of Comfort’s Overnight Oats Goes All-In On Type
Barbara RuckerApr 20, 2026

Kreatures of Comfort’s Meal One overnight oats packaging design is text-heavy and brightly colored,…

Shelf Life 108: Is Bottled Water Performative?
Shelf Life 108: Is Bottled Water Performative?
Barbara RuckerApr 19, 2026

Identity is not something we have, but something we do, enacted through the choices…

Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
Walmart Streamlines Private Label Brand Great Value With a Sleek Redesign Across 10,000 Products
Barbara RuckerApr 17, 2026

The bigger the brand, the bigger the redesign—and it doesn’t get much bigger than…

Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Thankfully, Purdey’s Energy Drinks Offer Up Some Seriously Non-Aggro Branding
Barbara RuckerApr 17, 2026

Purdey’s rebrand by Magpie Studio introduces the Flow Loop, a continuous infinity mark that…

Edenesque Plant Milk Looks Like a Work of Art
Edenesque Plant Milk Looks Like a Work of Art
Barbara RuckerApr 17, 2026

Edenesque’s rebrand by Perpendicular is rewriting what alternative milk design can look and feel…