There are a few classifications of brand refreshes, but the best ones are crafted with careful attention to detail without completely disregarding the brand’s past.
Today, KFC announced a global overhaul, developed with global branding agency JKR, spanning menu innovation, restaurant redesign, and a visual identity evolution, rolling out first across the UK and Ireland.
The finger-lickin ‘ good chicken brand is expanding its boneless chicken offerings under two banners: “Dipped,” a customizable tender-and-sauce format drawing from a library of 20-plus globally inspired sauces, and “Dunked,” a sauce-drenched format already performing in South Africa and India. There’s also KWENCH by KFC, a beverage platform featuring boba refreshers and krunch shakes, moving from pilot to permanent menu in Australia and Canada. New restaurant formats, including an open-concept location in McKinney, Texas, and a two-story flagship in Dubai, are on deck for later this year.
