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Milk Gives Honeysticks an Award-Winning Rebrand Infused with Joy (Over Toxins)

Milk Gives Honeysticks an Award-Winning Rebrand Infused with Joy (Over Toxins)


When you think of crayons, the first brand that probably comes to mind is Crayola.

And why wouldn’t it? Crayola has been around for over a century, with its crayons a staple in kids’ art classes and craft bins. But get this: Crayola crayons are made from petroleum, making these colorful little wax sticks we’ve been giving to our kids to draw with (and often put in their mouths) toxic. There’s gotta be a better way!

Honeysticks thought so. The New Zealand-born non-toxic crayon company makes its products from beeswax—what a concept! The beeswax is even food-grade, so if kids do put them in their mouths (and let’s be honest, they will) they won’t be eating petroleum or anything else they shouldn’t.



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