Packaging has been having a sculptural moment, but Midva Vidva Onadva is my favorite one I’ve found within the spirits space. Designed by Visualbraingravity, each bottle is hand-formed ceramic shaped into an abstracted torso, and no two are exactly alike.
The matte black finish looks almost like fired clay or volcanic stone, grounding the product in something ancient and earthen. The imperfect surface is doing a lot of the storytelling. This is a honey liqueur rooted in Slovenian beekeeping tradition, and the roughness of the material echoes the product’s raw, handmade nature.
What really sets this apart is that there is no label at all. The bottle is the design. Each silhouette is slightly different, referencing the Slovenian tradition of the Carniolan honey bee and the intimate, two-person nature of the brand name (which translates roughly to “the two of us”). It looks like it belongs in an art gallery as much as it does my very own bar at home.
