brand strategy

JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
Barbara RuckerApr 9, 2026

Bar Keeper’s Friend partnered with design agency JKR to execute a thoughtful brand refresh…

JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
JKR’s Refresh For Bar Keeper’s Friend Adds Some Much-Needed Shimmer and Shine
Barbara RuckerApr 9, 2026

Bar Keeper’s Friend partnered with design agency JKR to execute a thoughtful brand refresh…

Shelf Life 105: The Rise of Founder-Designed Packaging
Shelf Life 105: The Rise of Founder-Designed Packaging
Barbara RuckerMar 29, 2026

Founder-designed packaging is emerging as a response to overly polished, interchangeable branding, trading perfection…

TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
Barbara RuckerMar 24, 2026

Korean Bros is a brand of Korean pantry staples that rides the wave of…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

Rally Pickle Juice Launches with Retro Sports-Inspired Branding that’s Ready for Center Court
Rally Pickle Juice Launches with Retro Sports-Inspired Branding that’s Ready for Center Court
Barbara RuckerMar 18, 2026

Rally Pickle Juice has just launched with a retro sports aesthetics brand system. Founder…

Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging
Barbara RuckerMar 6, 2026

Chupa Chups has sent out lollipops with multilayered, industrial-strength wrappers to influencers, inviting them…

Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Barbara RuckerMar 1, 2026

Wellness branding has been using the same playbook for years. Think clinical reassurance designed…