brand strategy

Menta’s Design for Almarela Celebrates Ancestral Mexican Roots and Tradition
Menta’s Design for Almarela Celebrates Ancestral Mexican Roots and Tradition
Barbara RuckerJun 2, 2026

Almarela is a Mexican brand of tortillas and salsa that focuses on using native…

More Than a Feeling? Why Packaging Forms Drive Brand Preference
More Than a Feeling? Why Packaging Forms Drive Brand Preference
Barbara RuckerMay 20, 2026

Old Bay is having a moment. No, we’re not just saying that because shrimp…

From Baggy to Boutique: The Decade That Transformed Cannabis Branding
From Baggy to Boutique: The Decade That Transformed Cannabis Branding
Barbara RuckerApr 20, 2026

With changes to state and federal laws, cannabis has gained legitimacy, rapidly evolving branding…

Shelf Life 107: Is It Worth Trading Design Work For Equity?
Shelf Life 107: Is It Worth Trading Design Work For Equity?
Barbara RuckerApr 12, 2026

The relationship between a brand and its agency, as we know it, has typically…

JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
Barbara RuckerApr 9, 2026

Bar Keeper’s Friend partnered with design agency JKR to execute a thoughtful brand refresh…

JKR’s Refresh For Bar Keeper’s Friends Adds Some Much-Needed Shimmer and Shine
JKR’s Refresh For Bar Keeper’s Friend Adds Some Much-Needed Shimmer and Shine
Barbara RuckerApr 9, 2026

Bar Keeper’s Friend partnered with design agency JKR to execute a thoughtful brand refresh…

Shelf Life 105: The Rise of Founder-Designed Packaging
Shelf Life 105: The Rise of Founder-Designed Packaging
Barbara RuckerMar 29, 2026

Founder-designed packaging is emerging as a response to overly polished, interchangeable branding, trading perfection…

TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
Barbara RuckerMar 24, 2026

Korean Bros is a brand of Korean pantry staples that rides the wave of…