Chili crisp has a fun way with type. I don’t know if it’s because the punchy flavor within just calls for it or what, but Sobelini’s Pizza Crunch is playing the type game well. Extremely well.
Wagon Studio cranked the words “PIZZA CRUNCH” up until the letters practically bulge against the label edges, warped and stacked perfectly. Each flavor has its own saturated color pairing, so the lineup reads like a crew of characters rather than one jar photocopied four times. It’s all part of the bigger condiment craze where personality sells the pantry, but Sobelini skips the minimalist restraint of its peers and goes full volume.
