CPG branding

Mitica Signals Attainable Luxury, and In the Cheese Aisle Of All Places
Mitica Signals Attainable Luxury, and In the Cheese Aisle Of All Places
Barbara RuckerApr 16, 2026

Mitica by Design Womb wraps Parmigiano Reggiano in saturated matte paper and gold foil,…

TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious ‘Seoul’
Barbara RuckerMar 24, 2026

Korean Bros is a brand of Korean pantry staples that rides the wave of…

From Better Bagel’s Demise to The Birth of Fit Bagel
From Better Bagel’s Demise to The Birth of Fit Bagel
Barbara RuckerMar 23, 2026

Fit Bagel capitalized on demand left by BetterBrand’s collapse, launching a high-protein, low-carb bagel alternative…

Zevia Adds New Soda Flavors and Refreshes Visual Identity
Zevia Adds New Soda Flavors and Refreshes Visual Identity
Barbara RuckerMar 23, 2026

Zero-sugar beverage brand Zevia has added Peaches & Cream and Orange Creamsicle to its…

Shelf Life 103: Diving Into The 2026 Beer Branding Trends Review With Isaac Arthur
Shelf Life 103: Diving Into The 2026 Beer Branding Trends Review With Isaac Arthur
Barbara RuckerMar 15, 2026

CODO Design’s Beer Branding Trends report highlights a shift from complex visuals to simpler,…

Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Shelf Life 101: Unpacking Natural Nostalgia With Wedge
Barbara RuckerMar 1, 2026

Wellness branding has been using the same playbook for years. Think clinical reassurance designed…

De la Calle’s Refresh Leans Into Fiber and Flavor Illustrations
De la Calle’s Refresh Leans Into Fiber and Flavor Illustrations
Barbara RuckerFeb 17, 2026

In 2021, De La Calle introduced tepache to the Whole Foods crowd. The Mexican classic is…