Pre-made pastry dough is an unsung hero of the kitchen, yet its packaging often looks like an afterthought. Jus-Rol, redesigned by Brandon, has just changed that notion with its new packaging system. The new design leads with a sunburst graphic that radiates from behind the logo, bringing a sense of optimism to the freezer aisle.
The deep navy and cream base are confident without being stuffy, and the gold accents signal quality. The “Bake Bold” rosette is a small but smart addition, adding a stamp of approval that feels artisanal rather than corporate. What Brandon got right is knowing what not to touch. The crown in the logo stayed, and the brand’s history reads through the new design.
