Canned iced tea is splitting into two camps right now.
There are either functional wellness drinks or boozy hard teas. All Our Beverage Co., designed by Public House Studio, is, refreshingly, neither. And the packaging is just as refreshing. The cream base feels like old paperback covers and worn-in vinyl. The fruit illustrations are loose and editorial, closer to mid-century cookbook art than modern CPG iconography. There are no distracting gradients, no annoying 3D renderings. It feels crisp, clean, and simple,, but anything but boring.
In a category where everyone is fighting for attention with foil and six-color printing, All Our is doing less in a good way.
