Olive oil brand Graza was always ripe for expansion.
Sure, it helped that they had a cartoonish, expressive identity that completely upended the category, and the squeeze bottle certainly didn’t hurt either. But they’ve since parlayed that into limited-edition snacks and other formats—think olive oil chips, hummus, a canned martini, and even granola (OK, maybe that one doesn’t make as much sense).
Now, it appears as if the beloved olive oil brand is entrenching itself into the world of condiments, as they’re set to release a new line of mayonnaise and aioli. Fancy Mayo comes in a squeeze bottle—shocker—and is made with EVO; Garlic Aioli alco comes in the same vessel. Original Mayo, however, comes in a glass jar AND a squeezy bottle, and is made with EVO and olive pomace.
