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A regional campaign that still makes room for local stories is harder than it sounds, and Coca-Cola’s Lunar New Year…
With an investment of 1.4 billion pesos, Arca Continental, one of the world’s leading…
Introduced in 2000, vitaminwater’s branding and packaging have remained largely unchanged. But after a…
When Coca-Cola first launched its “Share a Coke’” campaign from Ogilvy in 2011, it…
Oceana, a non-profit organization focused on driving ocean conservation policies at a national level,…
Starbucks, The Coca-Cola Company, PepsiCo, Peet’s Coffee, Yum! Brands and other global and local…
We’ve seen no shortage of brand collaborations this year, and speculation is bubbling about…
