- World Cup fans visiting the US are discovering and falling in love with ranch dressing.
- Kraft is using the opportunity to promote its ranch dressing by giving away TSA-compliant ranch keepsake for fans to take home.
While soccer fans travel to the World Cup primarily to show support for their teams, it’s also an opportunity to experience the host nation’s culture, including its food.
In one of the 2026 World Cup host nations, the United States, soccer fans from abroad are losing their minds over things like Texas BBQ, and of course, ranch dressing.
