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Beverage multipacks provide a lot of advantages for the consumer from both an economic and convenience perspective. By purchasing a multipack, consumers get more “bang for their buck” compared to purchasing a single unit of a selected beverage. On the convenience side, multipacks allow for the easy carry and transport of several units of a beverage thanks to innovative packaging practices that bundle each individual drink together.
While multipacks make the lives of consumers easier, manufacturers behind the scenes are constantly trying to make these products better. These improvements can come in the form of sustainability, versatility and design.
As an example of multipack innovation, MM Packaging recently partnered with Kingsland Drinks to provide the alcoholic beverage brand with fully enclosed cases for its multipack ranges of canned wines and ready-to-drink cocktails.
Additionally, DS Smith teamed up with Slovakia-based Martins Brewery to create a custom-made, sustainable six-pack handle packaging solution for holding the glass bottles of organic beer together.
On the design side, INX recently showcased its multipack can designs at the Craft Brewers Conference and BrewExpo America. INX’s vibrant color offerings and precise design execution allows beverage brands to stand out on the shelf.
Learn more about these advancements in beverage multipacks below.
MM Packaging Provides Multi-Pack Solution for Kingsland Drinks’ Canned Beverages
The fully enclosed cases are suitable for both transport and on-shelf display. Image courtesy of MM Packaging
Kingsland Drinks has turned to MM Packaging to produce Fully Enclosed Cases for its multipack ranges of canned wines and ready-to-drink cocktails. The cartonboard solution helps spearhead Kingsland Drinks’ push into aluminum can formats and MM Packaging’s drive into the beverage market.
The shelf-ready packaging format handles eight or 12 cans, doubling up as a transit pack and an impactful on-shelf solution. A perforated zip-tear around the middle of the pack allows for ease of use when placing the cans on shelf, while the printed packaging allows for additional branding and a premium look.
Kingsland Drinks is an employee-owned drinks specialist offering end-to-end solutions across drinks sourcing, bottling, and product development. In addition to handling contract packing for brand owners, Kingsland Drinks also supplies all of the UK’s major retailers with branded and own-label wines and has its own bespoke range of products that are exclusive to the on-trade and independent sector.
DS Smith Collaborates with Brewery to Create Sustainable Six-Pack Packaging
The multipack solution features a variety of mathematical puzzles, adding to its “fun factor” for consumers. Image courtesy of DS Smith
DS Smith is working in partnership with Slovakia-based Martins Brewery to create a custom-made, sustainable six-pack handle packaging solution for holding the glass bottles of organic beer together, while incorporating functionality and entertainment into the core sustainable packaging concept.
The new six-pack handle packaging solution is designed to create a memorable experience and enhance the purchasing and “unboxing” experience of the brewery’s customers. The unpacking process is designed to be simple, and the corrugated cardboard solution has a clever folding system for the creation of six individual beer compartments. As part of its fun factor, the brewery has placed a range of mathematical puzzles inside the packaging for customers to explore.
INX International Showcases Vibrant Solutions at Craft Brewers Conference
INX’s color offerings allow beverage brands to stand out on retail shelves. Image courtesy of INX International
INX International recently highlighted its latest innovations in packaging with inks designed to deliver exceptional visual impact and sustainability at the Craft Brewers Conference and BrewExpo America.
Creating Packaging That Captivates Consumers
“Craft beer drinkers often make purchasing decisions based on packaging design,” said Renee Schouten, Vice President of Marketing at INX. “Our inks help brewers create visually striking cans and labels that grab attention and drive brand loyalty. Vibrant colors, unique finishes, and cohesive branding across various formats are crucial to standing out on store shelves.”
