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Shelf Life 066: Do Consumers Actually Prefer ‘Ugly’ Packaging?
Shelf Life 066: Do Consumers Actually Prefer ‘Ugly’ Packaging?
Barbara RuckerJun 8, 2025

A few weeks ago, I stumbled across an Instagram carousel from Ashwinn Krishnaswamy, consumer…

Broadway Technology and Quartzsea Acquisition finalise merger agreement
Broadway Technology and Quartzsea Acquisition finalise merger agreement
Barbara RuckerJun 9, 2025

Gaokai specialises in the production of PET cups and lids for various packaging sectors.…

Packline USA rebrands as Packline Solutions Group
Packline USA rebrands as Packline Solutions Group
Barbara RuckerJun 9, 2025

Packline designs and delivers packaging equipment and materials for North American food producers. Credit:…

Spartech reveals refinancing initiative to improve financial agility
Spartech reveals refinancing initiative to improve financial agility
Barbara RuckerJun 9, 2025

The initiative is being executed with the unanimous backing of Spartech’s current investors. Credit:…

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Platinum Press Expands Headquarters with $15 Million Investment
Platinum Press Expands Headquarters with $15 Million Investment
Barbara RuckerJan 6, 2025

Platinum Press, Inc. (PPI) – a leading provider of printed packaging solutions for the…

Neopac Wins Hungaropack Award for Sustainable Toothpaste Tube
Neopac Wins Hungaropack Award for Sustainable Toothpaste Tube
Barbara RuckerJan 6, 2025

Neopac, a global provider of high-quality packaging and dosing applications for pharma, beauty and…

Cursive’s Back, Baby! Lord & Taylor’s Logo Goes Back To Fancy Basics
Cursive’s Back, Baby! Lord & Taylor’s Logo Goes Back To Fancy Basics
Barbara RuckerJan 6, 2025

Some of the” deep” strategic insights that guide much of branding are occasionally comical,…