branding

AIPIA Launches New Initiative to Advance Consumer Engagement in Packaging
AIPIA Launches New Initiative to Advance Consumer Engagement in Packaging
Barbara RuckerApr 8, 2025

The AIPIA, Active & Intelligent Packaging Industry Association, recently announced the launch of the…

Pacific Seafood Modernizes Packaging in Brand Refresh
Pacific Seafood Modernizes Packaging in Brand Refresh
Barbara RuckerMar 24, 2025

Pacific Seafood, provider of the healthiest protein on the planet, has announced a bold…

Vault49 Helps Pronghorn Launch Edmonds Honor Whiskey with Purposeful Brand Design
Vault49 Helps Pronghorn Launch Edmonds Honor Whiskey with Purposeful Brand Design
Barbara RuckerMar 12, 2025

Independent brand design agency Vault49 has shared the details of its partnership with Pronghorn…

Archer Unveils New Brand Identity for Meat Snack Products
Archer Unveils New Brand Identity for Meat Snack Products
Barbara RuckerFeb 26, 2025

Archer, formerly known as Country Archer Provisions, has revealed a dynamic new brand identity…

Smirnoff ICE Unveils New Look with Refreshing Twist
Smirnoff ICE Unveils New Look with Refreshing Twist
Barbara RuckerDec 18, 2024

Throughout the occasional ups and downs, Smirnoff ICE has remained a popular choice for…

Purple Creative Helps Asahi Super Dry Redesign Packaging
Purple Creative Helps Asahi Super Dry Redesign Packaging
Barbara RuckerDec 3, 2024

Purple Creative has evolved the global packaging design system for Asahi Super Dry, Japan’s…

bluemarlin Helps Cisk Undergo Redesign for Diverse Beer Range
bluemarlin Helps Cisk Undergo Redesign for Diverse Beer Range
Barbara RuckerDec 2, 2024

bluemarlin, a leading global brand design consultancy, has unveiled the successful rollout of the…

Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign
Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign
Barbara RuckerOct 21, 2024

Goodfella’s turned to Sun Branding, to explore how their brand proposition could look, feel…