Packaging News

Milk Gives Honeysticks an Award-Winning Rebrand Infused with Joy (Over Toxins)
Milk Gives Honeysticks an Award-Winning Rebrand Infused with Joy (Over Toxins)
Barbara RuckerJun 14, 2026

When you think of crayons, the first brand that probably comes to mind is…

Shelf Life 115: The Fake Empire of “Authentic Marketing”
Shelf Life 115: The Fake Empire of “Authentic Marketing”
Barbara RuckerJun 14, 2026

Bella Hadid eating David’s protein ice cream on a yacht. Hailey Bieber’s Erewhon smoothie…

The Recycling Partnership Launches New Initiative to Boost Recycling Participation
The Recycling Partnership Launches New Initiative to Boost Recycling Participation
Barbara RuckerJun 12, 2026

The Recycling Partnership (The Partnership) has announced a Recycling Participation Fund, backed by Arconic,…

Turner Duckworth Refreshes McDonald’s Sub-Brand McCafe As Part Of Larger Beverage Push
Turner Duckworth Refreshes McDonald’s Sub-Brand McCafe As Part Of Larger Beverage Push
Barbara RuckerJun 12, 2026

McCafe, McDonald’s beverage sub-brand, gets a refresh by Turner Duckworth. The update comes as…

This Ain’t Your Grandma’s (Fig) Newtons
This Ain’t Your Grandma’s (Fig) Newtons
Barbara RuckerJun 12, 2026

Newtons’ branding and packaging design have been updated. The update aims to connect with…

Poderi Macchia’s Tactile Design System Is Shaped by Architecture
Poderi Macchia’s Tactile Design System Is Shaped by Architecture
Barbara RuckerJun 12, 2026

Italian wine labels are breaking free from crests and calligraphy scripts. Poderi Macchia, with…

Jus-Rol’s Rebrand Let’s the Pastry Sunshine In
Jus-Rol’s Rebrand Let’s the Pastry Sunshine In
Barbara RuckerJun 12, 2026

Pre-made pastry dough is an unsung hero of the kitchen, yet its packaging often…