If there are some economists reading the tea leaves and issuing dire warnings about an AI bubble set to pop, Adobe certainly hasn’t gotten the memo. And, if you just happened to be in attendance at Adobe MAX 2025, or even watched online, and took a shot every time those two vowels were spoken together, your blood would turn into Patrón.
From agentic AI assistants and a massive Firefly update with more photorealistic fine-tuning to generating soundtracks and voiceovers for video and custom AI models, Adobe still aims to be your one-stop shop for generating content. “Made to Create” was the tag emblazoned on digital billboards of the LA Convention Center and the MAX stage—a short bit of copy my Uber driver who picked me up from LAX didn’t care for because you’re “going to create anyway”—and that was the central idea Adobe delivered to the audience: they’re still in the business of empowering folks to make creativity more inclusive and fluid.
