If you had to take a guess, how tiny do you think the world’s smallest beer is?
We’ll save you the AI-fueled Google search—it stands at 12 millimeters in height and contains just .005 centiliters of liquid. If you didn’t know that a centiliter was a unit of measurement, well, that makes two of us.
Made in collaboration with miniature artist Åsa Strand, Swedish research institute RISE, and the glassblowing company Glaskomponent, the bottle is as big as a single grain of rice. More curious, however, is that the liquid inside is non-alcoholic. The heart of the campaign rests on the idea that due to the beer’s insanely small size and its non-boozey content, it will inspire more folks to drink responsibly.
