The 2024 Summer Olympics are scheduled to take place in Paris this week. Just days before the start of the games, the US Olympic and Paralympic Committee (USOPC), the Colorado-based organization in charge of managing US Olympic teams, filed a federal lawsuit against Prime, the energy drink company founded by Logan Paul.
According to the USOPC, Prime’s packaging design for one of its drinks, which features Olympic gold medalist and NBA forward Kevin Durant, incorporates symbols and phrases that the committee has trademarked. One online advertisement for the drink encouraged customers to “step up your hydration game with the Kevin Durant Olympic Prime Drink.”
The USOPC alleges that Prime continued to market and sell the infringing product over a week after receiving a cease-and-desist letter from the committee’s attorneys. The complaint notes that Prime did not remove all infringing social media posts and is still actively using USOPC marks.
