If there was ever a category that demanded a glow-up, it’s baby care.
Frankly, it’s a segment of the CPG world that’s woefully stuck in the past. On one end, you’ve got pastel teddy bears and soft blues straight out of a 1985 nursery catalog; on the other, you’ll see clinical, medicinal brands that look like they belong in a hospital supply closet. Ultimately, modern parents are left searching for products that reflect how they live, nor do they desire to sacrifice style for function.
