Wild Leaf Hard Green Tea is a brand of alcoholic teas blended with real fruit juice that distinguishes itself from competitors by using less sugar. Boston Beer’s Innovation Incubator created the brand, a team within the large beverage company that explores beverages distinct from its portfolio stalwarts like Samuel Adams, Angry Orchard, and Twisted Tea.
For branding and packaging, Wild Leaf Green Tea enlisted the capable folks at Studio MPLS. The agency’s talent for exquisite beverage design and its ability to wield typography like a finely tuned instrument shine in Wild Leaf’s execution.
