Nearly all fry lovers can agree that ketchup and french fries are the perfect pair.1 However, fans have long struggled to enjoy their favorite duo while on-the-go — until now.
On Tuesday, HEINZ announced an innovative solution: the HEINZ Dipper, a first-of-its-kind fry box with a built-in ketchup compartment engineered for dipping on-the-go. Starting Tuesday, the HEINZ Dipper will debut at participating restaurants and sports stadiums in eleven countries around the globe.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly onto individual fries, fans have long struggled to enjoy their favorite pairing away from the table. In fact, 70 percent of ketchup and fry lovers have spilled ketchup when dipping on-the-go, and 80 percent say they have considered skipping condiments altogether due to a lack of dip-friendly packaging options.2
The HEINZ Dipper “directly tackles these pain points with a simple, intuitive, and mess-free design that makes dipping effortless anywhere, anytime,” the company says.
“After spotlighting the uncanny resemblance between fry boxes and our iconic HEINZ Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere,” says Nina Patel, Vice President, Global Heinz Brand at the Kraft Heinz Company. “As more eating occasions happen away from home in drive-thrus and on-the-go moments, the HEINZ Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.”
Marking the most widespread global activation from the brand to date, the HEINZ Dipper will debut globally across eleven different countries, including six cities in the United States and ten other countries — Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China, and Kuwait. Fans can visit participating locations to receive fries served in the new HEINZ Dipper container, while supplies last.
For more information on the HEINZ Dipper and where fry lovers around the world can experience it, visit www.heinz.com/heinzdipper.
1 NPD Group’s Consumption Tracking Service, 2025.
2 Talker Research surveyed 1,000 Americans + 1,000 Canadian respondents; the survey was commissioned by HEINZ and administered and conducted online by Talker Research between December 4-8, 2025.
